| Cryptocurrency | Price (USDT) |
|---|---|
| BTC | $107442.6500000000 |
| ETH | $2437.9610000000 |
| BNB | $646.9993800000 |
| XRP | $2.2010310000 |
| ADA | $0.5640651000 |
| SOL | $149.0663000000 |
| DOGE | $N/A |
| DOT | $3.3836900000 |
| LTC | $86.7787000000 |
| LINK | $13.3016500000 |
Category: CRYPTO NEWS
The post How A Family Chain Outsmarted Inflation appeared on BitcoinEthereumNews.com. Tahini’s Restaurants, a Canadian fast-casual restaurant chain specializing in Mediterranean and Middle Eastern cuisine, integrated bitcoin into its business in 2020 and has been refining its strategy ever since. Today Bitcoin makes up over 70% of their reserves and has made a critical difference in their expansion to 62 restaurants in just over a decade. “We just kept putting more and more money into bitcoin.” Omar Hamam, CEO and co-founder of Tahini’s, told Bitcoin Magazine. Omar and his brother Aly Hamam founded the company in 2012, starting with one restaurant in London, Ontario. Tahini’s has since grown to 62 restaurants across the country, their expansion amplified by their adoption of an early bitcoin treasury strategy, partially inspired by Michael Saylor in 2020. The bold move gave them a pool of capital with which they could compete with the giants of the fast-casual food industry. As a small company that started in London Ontario Canada we operate 4 corporate locations and 3 Franshise locations about to open up in Ontario. We just converted our entire cash reserves that were originally used as savings into #Bitcoin Time for thread 👇🏽👇🏽👇🏽 — Tahini’s (@TheRealTahinis) August 18, 2020 “We’re competing with McDonald’s, and Chipotle,” said Omar, adding, “All these companies have more money than 100 Tahini’s. So, to have an advantage like that, where we have a treasury and a balance sheet strategy that puts us in a comfortable place financially, that lets us preserve our wealth over time and space … it was the best decision we’ve ever made for our business.” The company has implemented multiple innovative strategies throughout its journey, including the deployment of Bitcoin ATMs to many of their franchises, a new media strategy that, according to Aly, has netted them “three billion views over the last five years across…
2025-06-27T03:38:12+00:00